KUALA LUMPUR, Jan 11 -- ContentWise’s digital experience automation and personalisation software has been selected by PCCW Media Limited (PCCW Media) to revamp its IPTV and app user experience personalisation infrastructure.
A leading fully integrated multimedia and entertainment company headquartered in Hong Kong, PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps.
PCCW Media’s goal with this new design is to create a one-to-one, personalised relationship with its subscribers, with a particular focus on enhancing the on-screen user experience, simplifying customers’ access to content and boosting viewer engagement.
“I am pleased PCCW Media ultimately decided to work with ContentWise. I am confident we can help PCCW Media in its transition to a bespoke customer experience better than anyone else in the market,” said ContentWise Chief Executive Officer, Paolo Bozzola.
According to a statement, the implementation involves the integration with ContentWise UX Engine and ContentWise Analytics. UX Engine’s machine learning-powered platform enables PCCW Media to expand the range of Now TV’s personalisation and discovery features.
More importantly, it establishes a new user experience paradigm, where the dynamic interplay of data driven personalisation and assisted editorial input adapts to each subscriber’s intent and tastes.
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint.
-- BERNAMA
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