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KUALA LUMPUR, Nov 23 -- The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization have launched a new campaign 'Come Play with Korea, K-VIBE FESTA' using the metaverse platform on an extended reality (XR), to provide a new travelling experience to Korea before visiting in person.
With the new campaign, the Korea Tourism Organization (KTO) uses the metaverse to introduce the unique features and charms of each region to the users worldwide, according to a statement.
As part of the campaign, KTO introduces Korea's diverse attractions with 'K-Travelog', the Korean virtual travel experience platform, and provides the 'K-VIBE in ZEPETO' programme that connects 3D avatars to Korea’s representative tourist destination Gyeongju.
In addition, a 'K-VIBE CONCERT' with top K-pop artistes will be held with Korean local attractions (K-Local) implemented on XR in the background, to display the charms of Korea.
Through K-Travelog, KTO provides a chance to experience Korea indirectly with a personalised itinerary.
Various attractions and eateries in cities across the country including Busan, Andong, Gyeongju, Daegu, Yangyang, Seoul and more will be featured on its official website, opened on Nov 16.
In addition, the Korea Tourism Organization will use the images of the campaign participant to create a travel video, which will be given to the participant as a gift.
Through the video, participants can feel as if they are actually in Korea. The participants will also have a chance to receive a 'K-Random Box' containing limited-edition goods of Korean cultural items and K-pop artistes.
On the campaign page, a 'Fan Letter Event' will be held, where users can select an artiste and location he/she wants to travel in Korea with.
Meanwhile, in K-VIBE in ZEPETO, which is connected with ZEPETO, Korea's best-known metaverse platform, KTO recreates Gyeongju, a city full of splendid heritages of the Silla Kingdom.
More details at www.kvibefesta.com.
-- BERNAMA
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