Commitment to Generation Equality Action Coalition on Gender-Based Violence and Renewed Partnerships with UN Trust Fund to End Violence against Women and CARE Underline the Brand’s Mission to Protect Women and Girls around the World
DALLAS, Nov 25 (Bernama-BUSINESS WIRE) -- In recognition of the upcoming International Day for the Elimination of Violence against Women kicking off the 16 Days of Activism against Gender-Based Violence, Mary Kay Inc. and the Mary Kay Ash Foundation today announced a renewed, joint commitment to the prevention and elimination of gender-based violence by joining the Generation Equality Action Coalition on Gender-Based Violence. The commitment—which the organizations made public during UN Women’s recent Generation Equality Forum in Paris—is just the latest step the storied beauty brand and its charitable arm have made in the interest of improving the lives of women everywhere.
DALLAS, Nov 25 (Bernama-BUSINESS WIRE) -- In recognition of the upcoming International Day for the Elimination of Violence against Women kicking off the 16 Days of Activism against Gender-Based Violence, Mary Kay Inc. and the Mary Kay Ash Foundation today announced a renewed, joint commitment to the prevention and elimination of gender-based violence by joining the Generation Equality Action Coalition on Gender-Based Violence. The commitment—which the organizations made public during UN Women’s recent Generation Equality Forum in Paris—is just the latest step the storied beauty brand and its charitable arm have made in the interest of improving the lives of women everywhere.
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The Action Coalition on Gender-Based Violence, co-led by UN Women and by the UN Trust Fund to End Violence against Women (UN Trust Fund), among other leaders, is a powerful global movement mobilizing governments, international organizations, philanthropies, and the private sector to deliver transformational progress towards the elimination of gender-based violence through four concrete actions:
· Creating enabling policy, legal and resource environments;
· Scaling up evidence driven prevention programming;
· Scaling up comprehensive, accessible, and quality services for survivors;
· Enabling and empowering autonomous girl-led and women’s rights organizations to exercise their expertise.
A goal of the Generation Equality Gender-Based Violence Action Coalition is to have 550 million more women and girls live in countries with laws and policies prohibiting all forms of gender-based violence against women and girls by 2026, among others. During the Forum, UN Women committed to amplifying support and funding to women’s rights organizations by working with partners to secure a minimum of 100 million USD in grants to be allocated through the UN Trust Fund to End Violence against Women (UN Trust Fund) over the next five years.
“There is a gender-based violence global emergency,” said Ryan Rogers, Chief Investment Officer for Mary Kay Inc., and Vice President of the Mary Kay Ash FoundationSM Board of Directors. “Violence experienced by women and girls is significantly underreported—but it’s estimated that 1 in 3 women and 1 in 4 adolescent girls have experienced physical or sexual violence from an intimate partner. We must take action now. Since 2000, the Mary Kay Ash Foundation has awarded more than $58 million to domestic violence shelters. Our commitment to the Action Coalition on Gender-Based Violence will allow us to stretch that aid even further.”
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