COMMEMORATING WORLD SIGHT DAY 2021: BEQ PARTNERS WITH MALAYSIAN ASSOCIATION FOR THE BLIND & KAKISENI TO HOST ART WORKSHOP FOR THE VISUALLY-IMPAIRED

 KUALA LUMPUR, Nov 15 (Bernama) -- In conjunction with World Sight Day 2021 and awareness for eyecare Be Quinn Global (BeQ), a health and beauty company, joined hands with the Malaysian Association for the Blind (MAB) and Kakiseni, the arts and culture hub, organising a unique art workshop for the visually impaired. The workshop which was attended by 11 visually impaired members of MAB saw the participants get hands-on with tactile elements and in touch with their creative side through clay art with a focus on cultivating sensory stimulation and expression. Commenting on the initiative and World Sight Day, Loreen Ling the founder of BeQ said, “As a brand with a keen focus on eye care, we are passionate about World Sight Day and its celebration. So when it came to this year’s occasion, we knew we wanted to do something special and what could be more meaningful than bringing joy and creative freedom to the visually impaired.” The benefits of art have long been touted for the visually impaired with art being recognized as an important outlet for the development of dexterity, self-confidence, critical thinking skills, and self-awareness. With their heightened sense of touch, the visually impaired are more in tune with tactile art. This acts as a conduit for the participants to improve their pictorial literacy whilst also expressing themselves. “At MAB, we are not only focused on providing for and empowering our community of visually impaired but also committed to general public outreach to cultivate a better understanding of the challenges and unique circumstances our members experience daily. Beyond enriching our members, today’s workshop is also important as it provides others with a unique insight into how the visually impaired perceive the world and in turn portray it through their art. We hope on this special occasion of World Sight Day, more people will get invested in the wellbeing of Malaysia’s visually impaired,” said George Thomas, Chief Executive Officer at the Malaysian Association for the Blind. Alongside the workshop, BeQ has also donated RM5,000 to MAB to assist with the day-to-day facilitation and management of the organization’s activities and initiatives that look to enrich and empower its members. BeQ’s flagship product is an eye care product, Lumina Eye Vitamin, that aims to enhance vision and provide essential nutrients that can help maintain eye health and good macular function. Formulated in Japan with three main ingredients - Lutein & Zeaxanthin, Blue-Green Algae, and Prune Extract, Lumina Eye Vitamin addresses common vision issues including short-sightedness, amblyopia (lazy eye), visual fatigue, and eye strain. SOURCE: Be Quinn Global
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