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| L-R_ Chef William, Chef Jet, Incoming Group Chief Executive Officer Alexandre Rosso and Chef Tan Showcasing Unique Offerings From Bake With Yen For The Raya Penuh-Penuh Campaign. |
KUALA LUMPUR, March 30 (Bernama) -- After restrictions and lockdowns of the past two years, Malaysians are looking forward to observing the upcoming Ramadhan season and welcoming the Hari Raya Aidiladha festivities in the traditional way – with buka puasa gatherings, balik kampung trips, and, of course, cooking and baking for family and friends.
Understanding this, Malaysia’s No.1 baking supplies store Bake With Yen (BWY) has rolled out a major initiative to help Malaysians, especially bakers, make the most of this festive season, with the clarion call “Raya Penuh-Penuh”. The initiative includes programmes to “Jimat Penuh-Penuh” with some of the market’s lowest prices on popular baking ingredients and essentials.
Announcing the Raya Penuh-Penuh initiative at BWY’s new superstore at Taman Tun Dr Ismail, the company’s incoming Group Chief Executive Officer, Alexandre Rosso said, “The combined forces of the pandemic, its impact on the global supply chain, and the shortage of raw materials and labour have led to an increase in the prices of goods. Recognising that this puts a strain on the wallets of the rakyat, BWY is using its considerable scale, and close relationships with vendors and manufacturers to ensure prices stay within the reach of bakers.
“With 90 stores nationwide serving thousands of bakers, we use economies of scale and our own manufacturing and packing facilities to keep prices manageable. It is our way of ensuring bakers all over Malaysia can deliver their best bakes to their customers, family and friends without compromising on quality, thereby ensuring a worry-free baking season for bakers during Ramadhan, and a joyous Hari Raya celebration for all,” said Rosso.
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