CHICAGO, March 16 (Bernama-BUSINESS WIRE) -- Global market research company, Euromonitor International, released today new data examining how technological advances affect the path to purchase and consumer experiences across markets. The new research, Digital Consumer, studies the intersection of commerce and technology, capturing digital purchase behaviour across payer locations, device types and industry segmentations.
While consumers globally are shifting spend from in-person and personal computer transactions to mobile devices, Chinese consumers were the first to favor mobile digital purchases, which surpassed personal computer purchases in 2015. The U.S. was the largest market for digital purchases across all device types in 2015, spending USD $653.7 billion, accounting for 43 percent of total digital purchases. UK consumers spent the most digitally in 2015 with more than USD $4,000 per capita, and are projected to continue outpacing developed market counterparts over the forecast period.
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