Industry-first suite of automated user segmentation tools will empower marketers significantly increase campaign yield and ROI
SAN FRANCISCO, June 13 (Bernama-GLOBE NEWSWIRE) -- The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.
Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their users’ behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. CleverTap’s automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data, and is finally able to present interesting segments of users to marketers.
SAN FRANCISCO, June 13 (Bernama-GLOBE NEWSWIRE) -- The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.
Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their users’ behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. CleverTap’s automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data, and is finally able to present interesting segments of users to marketers.
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