Thursday 27 June 2019

REVIVAL IN CORAL AND PEARL JEWELRY AMONG TOP TRENDS FOR 2019

BANGKOK, June 25 (Bernama) -- Pearls with a contemporary twist, playful coral, and innovative new materials and approaches to metals, are top global jewelry design trends for 2019-20 and will be on show at the 64th edition of the Bangkok Gems & Jewelry Fair, which runs from 10-14 September, 2019.

The September Bangkok fair will showcase the hottest trends at the Innovation and Design Zone (IDZ), presenting the most innovative and cutting-edge design products from Thai entrepreneurs.

This is a project of Thailand’s Department of International Trade Promotion (DITP), Ministry of Commerce to support talented designers and business people in the international market place.

“Emerging Thai designers, entrepreneurs and manufacturers, are aware of global trends in jewellery design, and each of the designers or entrepreneurs will adapt those trends to their pieces,” said Kornkamol Anekamai, director of the Thai Trade Center (TTC) in Milan.

“And for brands it’s important to know about the trends and to keep their brand identity. Thus for Thai products you can find pieces that vary in terms of trends and you can find very unique pieces.”
 
Leading European designers and industry leaders say the high quality of Thai jewelry craftsmanship reinforces their brands and strengthens their position in European markets.

“Our Thai manufacturers are our main supplier. They are very good at selecting the best quality stones and at working on intricate designs and re-cut stones,” says Paris-based designer Lydia Courteille, who has a boutique on the Rue Saint-Honore in central Paris, near the famous Place Vendome high jewellery quarter.

“They respect us in terms of what we ask for, and always try to do their best from an artistic point of view,” Lydia explained.

“Whenever we open the delivery parcel, we fall in love with what they (Thai craftspeople) have completed.”

Having established his eponymous luxury jewelry brand, celebrated Roman designer Alessio Boschi chose to settle in Bangkok, he said not only unparalleled access to talented jewelry artisans, but also for sourcing a wide variety of gemstones as his greatest passion.

Paola De Luca, a respected Italy-based jewellery analyst and forecaster, said: “Thailand's heritage for craftsmanship will appeal to European markets where there is strong demand for superbly made silver gold and color gem-set jewelry among the new wave of consumers."
 
The following global design trend themes are highlighted for 2019-20:

Pearls
Since the Sotheby’s sale of a pearl and diamond pendant owned by ill-fated French Queen Marie- Antoinette for a world record price for a pearl of $36 million last November, there has been a strong revival in consumers’ fascination for pearl jewelry.

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