KUALA LUMPUR, June 17 (Bernama) -- The WarnerMedia Innovation Lab is deepening its commitment into future technology with the location of physical space in New York City, partnerships with WarnerMedia Ad Sales and AT&T’s Xandr, as well as the appointment of an architecture firm.
Located in the Chelsea neighborhood of Manhattan, The WarnerMedia Innovation Lab will feature an immersive zone for showcasing consumer-ready experiences visible to the public, flexible indoor and outdoor event spaces, among others.
According to a statement, the New York City physical space will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centres.
The Lab which is slated to open its doors to strategic partners and WarnerMedia cross-business unit teams in early 2020, will bring 5G experiences to life, which enables a real-time virtualised collaboration ecosystem across WarnerMedia and the AT&T offerings.
It will also be backed by consumer insights and technology from Xandr, AT&T’s advanced advertising and analytics company, as it continues to test and develop new advertising capabilities to make brand messages more relevant and engaging to consumers.
In addition, architectural design firm, Design Republic has been awarded services project for the Lab’s physical space in NYC, with work beginning this summer.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists for global audiences. For more information, contact https://www.warnermediagroup.com.
-- BERNAMA
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