Tuesday 3 September 2019

Huddle app takes traditional amateur sports to digital

KUALA LUMPUR, Aug 30 -- Huddle, a mobile app platform developed by AirUpThere Technologies Sdn Bhd was created to ensure that traditional amateur sports are brought into the digital age.

Designed for amateur sports enthusiasts, the app helps users get into the game whether they are a weekend warrior looking to join a community football league or a parent looking for the best coach in town for their kid’s tennis skills.

Huddle helps to showcase the fragmented sports market so users can simply search, buy, and join from a vast network of partners and sports organisations, according to a statement.

In addition, the app tracks players’ participation in various competitions providing a unified ‘career’ view, regardless of which organiser or association is in charge.

With Huddle, organisers can better tell the story of their competition and the heroes that play by featuring livestreams, player and club profiles, standings and statistics, whereby players and fans can support the games just like professional sports.

The app was launched with seed funding from Cradle Fund Sdn Bhd early this year. It was selected as a finalist for the World Football Summit Asia StartCup competition of the top sports technology startups in South East Asia.

Huddle has partnered with over 35 leagues and academies with nearly 10,000 players participating, including Football Association Selangor affiliate leagues and the Malaysian Basketball Association, among others.

It is available on Google Play and Apple App store. More information at https://huddlehuddle.com.

-- BERNAMA

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