KUALA LUMPUR, Nov 13 -- The majority of consumers are open to new experiences when they pay-at-the-pump which can provide significant revenue opportunities for retailers, as suggested in a report published by Transaction Network Services (TNS).
“In a world where technology and convenience have turned customer demand into customer expectation, our survey uncovered evidence that suggests consumers are looking to securely engage in more commerce opportunities at the pump,” said TNS chief executive officer, Mike Keegan.
The report, ‘The Market Opportunity for Secure Commerce at the Pump’ explores the findings of a survey among US, UK and Australian adults, according to a statement.
It asked consumers about their current usage of pay-at-the-pump facilities and their willingness to engage with new technologies and services at the fuel dispenser, which could see them order food items or watch advertisements to gain discounts, for example.
Among key findings revealed that 61 per cent of respondents prefer to pay-at-the-pump instead of paying the cashier; 73 per cent of those aged between 25 and 34 are interested in buying other items at the pump; and 73 per cent respondents globally would be interested in being given a discount on their fuel price if they watch an advertisement at the pump.
The company expects to see many exciting new technologies brought to market and looks forward to collaborate with these new players to ensure payment elements of commerce at the pump remained secure, said a statement.
TNS is a trusted partner to the payments industry and offers a broad portfolio of secure and reliable managed services. More information at https://tnsi.com.
-- BERNAMA
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