31 INTERNATIONAL MEDIA ARE INVITED TO PARTICIPATE IN REMINISCENCE CULTURAL HERITAGE OF MALAYSIA

KUALA LUMPUR, Nov 11 (Bernama) -- A total of 31 international media from 14 countries are in Malaysia to participate in the Mega Familiarisation programme called “Reminiscence Cultural Heritage of Malaysia”. The group, here by Tourism Malaysia’s invitation, will get a first-hand feel of the attractiveness of Malaysia’s cultural experience, as well as other tourism products that reflect Malaysia’s beautiful heritage. This Mega Fam programme is designed as part of the efforts to boost the promotion of Visit Malaysia 2020 campaign, which aims to achieve 30 million international tourist arrivals and RM100 billion tourist receipts. During the programme, the participants will be divided into two groups with two different destinations comprising Selangor, Perak, Negeri Sembilan and Melaka. The focus of this programme is to create awareness about preservation and conservation of Malaysian culture and heritage especially architectural heritage building. Among the destination featured in the itinerary are Royal Klang Heritage Walk, Ipoh Heritage City, KL City Heritage Trail and many more. “Malaysia is rich with its culture and heritage and it is important that we highlight these destinations to international tourists as these are part of Malaysia’s legacy” said Mr. Iskandar Mirza Mohd Yusof, the Senior Director of Corporate Communication Division during the business networking session programme. There are exciting activities such as making labu sayong in Kuala Kangsar, participating in Kampung traditional sport at Homestay Kampung Lonek in Negeri Sembilan and keris making in Melaka. To ensure the campaign’s success, Tourism Malaysia has partnered with several private sectors such as Malaysia Airlines, Turkish Airlines, Air Astana, Air Arabia, Hatten Hotel Melaka, Selangor Tourism, Melaka Tourism, Perak Tourism and KL Hop on Hop Off. It is hoped that these media will share their experiences with the relevant audience back in their countries and stimulate interest to visit and experience Malaysia. The media from 14 countries are, Australia, Canada, France, India, Italy, Kazakhstan, Kyrgyzstan, Pakistan, Taiwan, Russia, Turkey, United Arab Emirates, United States of America and Uzbekistan.  http://mrem.bernama.com/viewsm.php?idm=36069