Wednesday 9 September 2020

DUTCH LADY MILK INDUSTRIES BERHAD INTRODUCES NEW LOOK AND IMPROVED RECIPE FOR AN ENHANCED MILK EXPERIENCE

 Dutch Lady Liquid Milk and Family Milk Powder to provide better nourishment for Malaysians


PETALING JAYA, Sept 8 (Bernama) -- Dutch Lady, the No.1 dairy brand in Malaysia has refreshed its entire range of Dutch Lady Liquid Milk and Family Milk Powder with a brand new look and improved recipe.
 
With the refreshed range, the products will now include an improved recipe packed with protein to support body growth and development plus muscle, calcium to build stronger bones and essential nutrients and vitamins such as A, B2 and D3 which are vital in keeping our bodies strong and resilient.
 
The new improved recipe meets the Malaysia Healthier Choice criteria for the dairy category. Part of Dutch Lady’s continuous commitment to constantly innovate products in line with the Government’s efforts to address the rising issue of non-communicable diseases in Malaysia. The Malaysia Healthier Choice Logo will be incorporated onto all Dutch Lady Liquid Milk and Family Milk Powder products in helping consumers make informed product choices.
 
“Our Dutch Lady liquid milk has always been a firm favourite among our Malaysian consumers and we’re so excited to share our latest new look and improved recipe here first. As part of our 140-year Dutch dairy heritage it is our mission to continue serving our consumers with high quality milk with nutritious dairy goodness to keep Malaysians healthy and resilient especially during these difficult times,” said Dutch Lady Milk Industries Berhad Managing Director, Tarang Gupta.
 
Aside from introducing our new milk formulation, Dutch Lady will be reinforcing its commitment to sustainability, with its new packaging made from recyclable materials that are entirely sourced from the Forest Stewardship Council (FSC)-certified forests and other controlled sources – this allows each Dutch Lady pack to be recycled.
 
The new pack will also feature a QR code printed on each pack to provide consumers with useful information on recycling centers and steps on how to recycle at the respective centers when scanned.
 
From August, the new and improved Dutch Lady milk products will be available in all major hypermarkets and supermarkets, and also e-commerce platforms.
 
For more information on the refreshed products, log on to Dutch Lady’s Instagram and Facebook pages at https://www.instagram.com/dutchladymy and https://www.facebook.com/dutchladymalaysia respectively.
 
Download the press kit here!
 
SOURCE: Mad Hat PR PLT 


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