Friday 18 September 2020

MOENGAGE AND MIXPANEL PARTNER TO ENABLE HIGHLY PERSONALIZED CUSTOMER ENGAGEMENT





BANGALORE, India & SAN FRANCISCO, Sept 17 (Bernama-BUSINESS WIRE) -- MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, today announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200915006331/en/

MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data across multiple systems when they execute omnichannel customer marketing campaigns.

“MoEngage is committed to building the richest and widest integrations with leading players in Analytics, CDP, Attribution, AI, and Conversational Assistants,” says Raviteja Dodda, CEO of MoEngage. “Mixpanel is a leader in Product Analytics; our integration with Mixpanel will enable our joint customers to improve data-driven personalization capabilities and maximize marketing ROI.”


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