LEVEL UP KL 2020, Southeast Asia’s premier digital games festival, returns with its signature conference. Once more, it highlights new trends for the games industry
KUALA LUMPUR, Oct 16 (Bernama) -- Malaysia’s highly anticipated digital games event – LEVEL Up KL 2020 – opened the doors to its Industry Conference yesterday, featuring top industry experts who shared on the latest in game development, technology and commercialisation. The Malaysia Digital Economy Corporation (MDEC), together with industry players from the digital games ecosystem, have come together for this annual event and pulled off all the stops to run it virtually for the first time. The conference was met with much anticipation and excitement, and drew attendees from all over the world.
Opening the first day with a keynote address was Brett Bibby, Chief Product Officer, Unity Technologies. His topic of choice: “Building Sustainable Businesses”. With the pandemic in full-swing, the games industry is witnessing an unprecedented rise in consumption, making this the perfect time for developers to introduce new offerings to the markets. However, they must also be mindful of how gamers are consuming their products. Instead of just being loud, as is the common trend, Bibby stressed that game developers should focus on building consumers’ trust and confidence in their product.
“You don’t want everybody in the world to play your game. You want everybody in your audience – the people that you believe this game is right for – to play and positively rate your game. If the customer is clear about what they’re getting and you deliver what you’ve said, even if they don’t like it, you’ve lived up to your end of the bargain. This gives you the right foundation to build a successful gaming franchise,” he said.
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