Pine Labs strengthens growth, Southeast Asia presence

 KUALA LUMPUR, March 4 -- Pine Labs, a leading merchant commerce platform in Asia, has announced key organisational changes to further strengthen its growth opportunities, presence and commitment to the region.

According to a statement, Pine Labs subsidiary, Qwikcilver has made signi􀂦cant progress in evangelising and pioneering the Prepaid Stored Value and Gift Card category in the Southeast Asian region over the last two years.

The Qwikcilver Stored Value technology platform is now the most preferred Gift Card suite adopted by leading organisations and networks in Singapore, Indonesia and Malaysia.

The Qwikcilver Stored Value product suite has been truly appreciated for its robustness and 􀂧exibility in streamlining the customer engagement initiatives of the brands & retailers of the rapidly evolving digital savvy consumers of the region.

In addition, Pine Labs has now expanded its Buy Now Pay Later technology offering into the Southeast Asian region via its strategic partnership with Mastercard.

This will enable the rollout of the Buy Now Pay Later offering at focus markets in the region.

In this regard, Pine Labs has appointed Dheeraj Chowdhry as Chief Business O􀂨cer, Qwikcilver to head the Stored Value and Buy Now Pay Later business in the Southeast Asia region.

Chowdhry brings more than two decades of experience in the Consumer and Commercial banking industry across India, Singapore, and Hong Kong, having worked in organisations like Standard Chartered and ABN AMRO.

-- BERNAMA