KUALA LUMPUR, March 12 -- Sophi.io, The Globe and Mail’s artificial intelligence-based optimisation and prediction engine, has been named a finalist in five categories of the Global Media Awards by the International News Media Association (INMA).
The categories are namely Best Product and Tech Innovation; Best Initiative to Register Users; Best Initiative to Acquire Subscribers; Best Use of Data To Drive Subscriptions, Content, or Product Design; and, Best Use of Data to Automate or Personalise.
The nomination in the Best Product and Tech Innovation category is shared with Naviga for Naviga Publisher powered by Sophi.io, and Agderposten, a regional daily newspaper that serves over 25,000 readers in print across Norway.
Sophi provides cutting-edge AI/ML technology that, along with Naviga Publisher, fully automates the end-to-end print production workflow that lets editors prioritise stories and press a button to automatically generate a print laydown without any templates.
According to a statement, Agderposten was the first customer to use the automation technology.
This year’s competition drew 644 entries from 212 news brands in 37 countries. The judges consist of 44 media experts from 22 countries focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms.
The first place winners will be announced on June 3.
Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals.
More details at https://www.sophi.io.
-- BERNAMA
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