KUALA LUMPUR, March 15 (Bernama) -- Scandinavia is leading by example in its engagement and progress towards sustainable travel, with Sweden ranked first, followed by Finland, Austria, Estonia and Norway.
This is according to a new report, ‘Top Countries for Sustainable Tourism’, released by global market research company, Euromonitor International.
These findings extracted from the new Sustainable Travel Index, developed by the company, assess 99 country destinations through the lens of environmental, social and economic sustainability, country risk as well as sustainable tourism demand, transport and lodging.
“Sweden is a pioneer in lifecycle assessment research which is critical to understand the full impact of consumer behaviour and consumption patterns,” said Euromonitor International head of travel, Caroline Bremner in a statement.
The country is highly engaged with the Sustainable Development Goals and preserves the Arctic ice and permafrost to help stop climate change, aiming to achieve net zero emissions by 2045.
Other countries also show good progress in sustainable transport and lodging. Just outside the top 20 – featuring other European countries for the most part, such as Germany and France – there are New Zealand, Bolivia and Canada.
The report also revealed that global consumers (66.4 per cent) want to have a positive impact on the environment through their daily actions in 2021. Download the report at https://bit.ly/38369oW
-- BERNAMA
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