FROM COMEDY TO THE CAKERY

 

^{Vinodh Menon, Founder of The Cakery, went from comedy producer to online cakes and has never looked back since. His vision for The Cakery is to expand it across Malaysia.}


- An online bakery born in a pandemic –


KUALA LUMPUR, Sept 21 (Bernama) -- What happens when a pandemic brings a stand-up comedy producer’s business to a grinding halt? He goes on to set-up an online bakery of course!

Vinodh Menon began his entrepreneurial adventure in October of 2016. Within 4 years he grew his fledgling PR agency, into a stand-up event production and online event ticketing company, hosting events for thousands, working with stand-up comics from Malaysia, Singapore, and India. While the going was good, fate had a different plan in mind, and in March of 2020, the first lockdown was announced, and nothing was ever the same again. Forced to look for an alternative source of income, and with very little options at hand, Vinodh decided to set-up his own online bakery, lovingly known as, The Cakery.

“Baking and me are ‘night and day’, aside from knowing how to wash dishes, there is very little I can offer in a kitchen, let alone a bakery. ‘Necessity is the mother of all inventions’, as my mother would always say, and after noticing several home-baker friends making considerable sales on social media, I realised that if I applied my marketing and public relations experience to the trade, I could do better, and so The Cakery was born,” said Vinodh Menon, Founder of The Cakery.

Within its first 10-days, The Cakery sold an eye-brow raising 33 cakes. In the following 8-months, The Cakery went on to sell over 300 orders per month, and expand its delivery to include, Kuala Lumpur, Selangor, and Penang. Its menu includes cakes, cupcakes, brownies, macarons, and cookies for any and every occasion. Vinodh prides himself with ensuring the customer’s wants are at the heart of every order, which has led to plenty of custom creations that delight the eye, and perfectly represents the uniqueness of every customer.

“Whether it was events or cakes, I always aspire for the customer to have a great time thanks to my show, and now, my cake. Cakes play such a crucial role in any occasion, and allowing the customer to design the cake, makes every cake special,” adds Vinodh.

Sales numbers aside, The Cakery has helped others keep afloat during these turbulent times. Its tasty treats are put together by group of bakers, located in Kuala Lumpur, Selangor and Penang. All of whom have a minimum of 5 years’ experience as home bakers, and some of whom negatively impacted by the pandemic.

While the going has been encouraging, The Cakery aims to grow to Ipoh, Seremban, and Johor Bahru, to a national brand.

For more information on The Cakery, feel free to visit its Facebook and Instagram pages @thecakerymy.

Source: The Cakery