KUALA LUMPUR, Sept 29 (Bernama) -- NielsenIQ, the industry leader in global measurement and data analytics, has announced two key acquisition agreements -- Data Impact and Rakuten Intelligence.
These acquisitions will drive significant value to NielsenIQ’s e-commerce and omnichannel measurement solutions and allow the company to revolutionise the consumer and retail measurement industries with a comprehensive view of the online marketplace, from product distribution to sales.
Today, e-commerce sales account for 12 per cent of CPG sales in the US and up to 30 per cent of sales in global markets, and are estimated to grow at a 15 per cent CAGR through 2025. With significant growth and share from online-focused retailers, it has become more important to understand the total marketplace.
These acquisitions and suite of omnichannel measurement solutions uniquely position NielsenIQ to provide retailers and manufacturers with a harmonised, granular, and consistent view across channels, allowing them to anticipate trends, understand, and react faster to consumer needs and expectations.
The agreement to acquire Data Impact, a leading e-commerce intelligence player in 40 markets mainly across Europe and the US, will supercharge NielsenIQ’s omnichannel service.
Combining Data Impact’s best-in-class technology - which provides a hypergranular view of banner and store-level e-commerce insights - with NielsenIQ’s unmatched retail measurement footprint, will enable NielsenIQ to scale Data Impact’s product offering globally; and most importantly, will position NielsenIQ to lead the future of omnichannel measurement and execution.
“Combining our technology with Data Impact’s unique offering enables us to offer manufacturers and retailers unparalleled, comprehensive coverage with the granularity needed to make winning omnichannel decisions,” said NielsenIQ Executive Chairman and CEO, Jim Peck in a statement.
The acquisition of Rakuten Intelligence, three years after signing an exclusive agreement to combine Rakuten Intelligence’s largest e-commerce purchase panel in the US with NielsenIQ’s retail sales data, will allow NielsenIQ to deliver clients an integrated online and offline read, aligned to custom client hierarchies, underpinned by cloud-based Connect platform.
NielsenIQ’s recently launched Omnisales product is the first integration derived from this acquisition.
-- BERNAMA
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