KUALA LUMPUR, Sept 23 (Bernama) -- The Ministry of Science and ICT of Korea and the Korea Association for ICT Promotion (KAIT) recently held the World Online ICT Show (WOW) 2021 Business Meeting.
This is to support overseas market entry of Korean small and medium enterprises (SMEs) in the ICT industry experiencing difficulties in marketing route development due to the prolongation of COVID-19.
A KAIT official said: “We will continue striving to help businesses achieve substantial outcomes through systematic follow-up management support and monitoring, such as by holding the second export fair during November targeting businesses that are highly likely to win orders.”
Over 80 Korean ICT SMEs and 62 buyers from 29 countries, including the US, Brazil, Belgium, China, and Vietnam, attended the two-day business meeting beginning Sept 15, using the WOW platform.
The platform is an online show platform to help domestic ICT businesses enter overseas markets and expand export in the difficult times after the COVID-19 pandemic, according to a statement.
The meeting was held online and offline concurrently at the venue in COEX. For companies that could not attend the fair, an online consultation service was provided in the form of a three-way video conference with the buyers and interpreters.
To realise the successful export contract of the attending companies, a prior demand survey was conducted for business matching with buyers.
In addition, to overcome the limitations of the contactless format of this event, a directory book on the participating companies’ products was produced and distributed to buyers, providing sufficient information about the companies.
Moreover, the participating SMEs were provided with opportunities to receive professional trade and IR consulting services in order to help them resolve their current difficulties.
-- BERNAMA
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