KUALA LUMPUR, Sept 14 (Bernama) -- ContentWise Inc has been selected by SK Broadband to provide the personalization and UX automation software for its newly re-architected multimedia entertainment services.
Fifty-eight per cent of SK Broadband monthly movie premier service are generated through ContentWise and the number of B tv’s movie viewing events per subs has increased by 24 per cent after implementing ContentWise-powered recommendations.
Based in Korea, SK Broadband is the leading broadband and multimedia entertainment provider while ContentWise is the TV UX automation, personalization, analytics and metadata experts.
Chief Executive Officer of ContentWise, Paolo Bozzola said: “They have reframed their entire entertainment services strategy around the viewer, which is 100 per cent in line with our vision and mission as a technology vendor.”
While Vice President of Head of Media Business HQ at SK Broadband, Chang Wan You, said SK Broadband ultimately wants to deliver 4.6 million different home pages to each of 4.6 million customers of B tv.
For the first time in IPTV, SK Broadband has made it possible for customers to choose their favorite viewing style. When customers turn on B tv, they will engage in a completely different experience based on the fact that they have selected – a household profile, a VOD live profile or a Kids profile.
For the first time in IPTV, SK Broadband has made it possible for customers to choose their favorite viewing style. When customers turn on B tv, they will engage in a completely different experience based on the fact that they have selected – a household profile, a VOD live profile or a Kids profile.
After the initial setup, all user experience, including menu configuration, recommended content and events are customized according to the customer's viewing history and behavior.
The ContentWise’s software powers personalized recommendations, intelligent search and content selections based on a viewer’s profile and preferences.
ContentWise also helps SK Broadband’s editorial staff manage and validate complex editorial strategies at scale. With these tools, the service evolves continuously to improve the user experience and the performance of content personalization.
More details on https://www.contentwise.tv/
-- BERNAMA
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