KUALA LUMPUR, Nov 3 -- The 14th Hangzhou Cultural and Creative Industry Expo was held at Hangzhou, capital of Zhejiang Province in southeastern China, for four days, beginning Oct 29.
According to a statement by the organising committee office, the expo attracted over 4,000 cultural institutions and enterprises from more than 60 countries and regions, participating online and offline.
The total number of participating brands increased by 60 per cent compared with the previous expo. The exhibition area of overseas brands remained at 40 per cent.
The main venue received more than 60,000 visitors, the two online sub-venues received over 930 million clicks, and completed on-site transactions and project contracts worth 2.19 billion yuan. (100 yuan = RM62.10)
As one of the online sub-venues of the expo, Dongjia App is an online shopping platform specially set up for excellent traditional craftsmen at home and abroad.
The expo also drew hundreds of experts and scholars from local and foreign well-known universities such as German University of Lueneburg, British Schumacher College, Tsinghua University and Zhejiang University.
Meanwhile, more than 100 well-known cultural and creative institutions such as Alibaba gathered to hold over 20 professional activities such as an industry summit and the annual industry index release to jointly discuss the latest trends in the development of cultural industries.
In the past 14 years, amid new culture, consumption and life, the expo has not only become one of China's four major cultural exhibition activities, but also Hangzhou's cultural landmark and an important platform for building an international cultural and creative centre.
-- BERNAMA
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