KUALA LUMPUR, Nov 17 (Bernama) -- The COVID-19 pandemic has shown the critical role of insurers in protecting and supporting the societies. Recognising how the unprecedented outbreak has posed a crippling effect to the less privileged group within the community, AXA Affin General Insurance Berhad (AXA) is committed to uphold its role as a trusted partner that cares, acts and protects customers in difficult times.
Under the new norm, AXA has re-designed its Corporate Responsibility (CR) strategy by exploring new ways to strengthen social solidarity and contribute towards a sustainable society. Over the past months, AXA has launched multiple meaningful initiatives in support of 3 key pillars ̶ Social Inclusion, Health and Environment, including raising funds and contributing a total of RM20,000 to 7 welfare homes during the recent 10th CR Week. Among other activities held during the week were blood donation, health talk, sign language class, healthy cooking class and homemade cleaning product workshop.
A notable highlight is the return of AXA Hearts in Action Run 2020 for the 6th consecutive year. To adapt to the new normal, the run has been launched in virtual format to encourage Malaysians to run for better health and advocate on key social causes close to their heart. This year’s theme “Run to Protect What Matters” supports AXA’s commitment to foster progress in difficult times and act as a force for collective good.
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