Wednesday 25 November 2020

‘BTS POP-UP : MAP OF THE SOUL’ opens in Asia, including Malaysia



KUALA LUMPUR, Nov 24 -- BTS’ new pop up store ‘BTS POP-UP : MAP OF THE SOUL’ has kicked off, beginning Nov 14 until Feb 14, 2021, across seven countries and regions in ONLINE STORE ASIA namely, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.


Big Hit IP, an independent corporation that leads Big Hit Entertainment's IP business, previously operated a new form of experiential space complex under the name ‘BTS POP-UP : HOUSE OF BTS’ in October last year.

This time, the new pop-up store that draws concepts from BTS’ fourth studio album MAP OF THE SOUL : 7 released in February arrived right at the fans' doorsteps.

The BTS POP-UP : MAP OF THE SOUL ONLINE STORE ASIA has been opened on the exclusive website, morningKall and it is running successfully, according to a statement.

The pop-up offers up to 300 different products including but not limited to apparel, stationery, and household items. It also features products that have the b-side tracks of MAP OF THE SOUL : 7 as a central theme.

The online store plans to introduce new products every week according to the schedule. Items such as apparel, accessories, and various goods using the BTS logo and products featuring song themes such as ‘Black Swan’ and ‘ON’, are also gaining great popularity.

In addition, by delivering purchased products locally, the pop-up store provides a more convenient purchasing experience for local consumers by solving the inconveniences such as customs procedures and tariff tax due to overseas delivery.

More details at https://2020btspopupasia.morningkall.com/

-- BERNAMA

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