KUALA LUMPUR, Nov 24 (Bernama) – The radio of the Institute of Islamic Understanding Malaysia (IKIM), the Institute of Islamic Understanding Malaysia (IKIMfm), targets to increase its number of listeners in order to achieve the vision and mission of IKIM to the public.
IKIM, in a statement today said, by next year, IKIMfm, which combined knowledge and entertainment in its programme to educate the soul, would make some improvements to programme content and segment scheduling.
"This radio station is constantly striving to ensure its loyal audience is satisfied with existing programmes in addition with the emergence of new programmes that will make the radio station, under the concept of Islamic approach, to continue to excel and become the primary choice of its loyal listeners.
"IKIMfm continues to be consistent by reaching over one million listeners, based on surveys by the GfK Radio Audience Measurement (RAM) Malaysia firm for Wave 2/2018. IKIMfm is the longest-heard and the best Islamic radio in Malaysia," the statement said.
According to him the ‘Warna Pagi’ segment handled by DJ Pyan and Hadhari, which broadcasts from 6.00 am to 10 am, and the ‘Expressi’ segment, which broadcasts from 8:00 pm to 12 pm, were the segments which received the highest number of listeners.
-- BERNAMA
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